Social Media Marketing -
Promote Brand & Products

Social media marketing is now becoming a priority strategy to promote your brand and product, to engage with your target audiences, and also a main source of referrer traffic.

If you can do it right, you can have great success on not only for generate sales but also gain credibility, and score higher ranking for your website.


How Social Media Marketing Works?

Social media marketing is the process of interacting, communicating, gaining referrer traffic, getting attention, and establishing credibility through social media networks.

It’s also a proper marketing to brand your products and services.

You can carry out in two directions:

1 – Implement widgets such as like button, comment box and share button on your website, to let your visitors to commend and share your content if they wish.

2 – Actively participate in social media sites, i.e. to create profile and business page to post content to promote your business.

By creating content that draws attention and encourages audiences to comment and share it across their social networks, will resulting word of mouth about your website, product, and service, eventually, you can progress your business in snowballing effect.

These interacting include these types of activities…

  • Voting (Likes)
  • Commenting
  • Answering Questions
  • Sharing Content
  • Uploading Images and Videos
  • Posting Content
  • Advertising & Promoting
  • Creating & Joining Groups

And so on…



How to Make Money by Social Media Marketing?


Paid Traffic Campaign

You can implement paid traffic scheme such as PPC Campaign on Facebook, to drive highly targeted traffic – through filters and others selected criteria, and demographic to your monetization platform.

If you’re selling your own product, or any high profit model, this is one of the traffic sources you can consider, the only factor is the ROI you need to measure, whether worth it or not to carry out.


Posting Promotional Content

You can post promotional text, images, and own written ads frequently.

Be careful not to against the rules and regulations of particular networks.

For example, Facebook is not allowed you to publish a post with affiliate link inserted, when doing this, you should ask your audiences to make/post a positive comment if they’re interest in your product, you then feedback with your link that refer back your website or sales page concern.

By Searching, Answering, and Referring

Step 1 - At your social media site’s account home page, start searching by enter the keyword into the search box that relevant to the product that you’re going to promote.

Step 2 - You start checking all the posts which have the problem or need, and looking for the solution or service which your product can fulfill.

Step 3 – After you found the posts, start answering to all the selected posts and telling them you can solve the problem, and fulfill their needs.

You then provide your link for the product along with your answer, if they click through and buy, you will make a commission.

This method is best working with Facebook and Twitter, just try it out yourself by this social media marketing.


Participate in Groups & Forums

Step 1 – Searching groups that match your niche for products you want to promote.

Step 2 – Joining selected Groups that matched, and with huge memberships.

Step 3 – Posting content that provides value to establish your name and presence.

This is the crucial step, do not advertise, selling, or pitching on groups, since almost all groups’ regulation stated not allow selling and advertising.

You may conduct in Private Messages, friend request, and invite members to join and follow your Profile and Business Page.



Benefits of Social Media Marketing

Attract more Traffic – You may gain more traffic to your website which refer form social media sites, not only from audiences of your posts, and also their circle of friends, it can become viral to generate lots of traffic in snowballing effect.

Establish Credibility – By gaining votes of confident and likes, showing that visitors like your site, trust you as friend, follow and become fans, eventually you will establish as authority in your niche.

Higher Ranking – Since social signal is becoming a factor of ranking, search engine will monitor the responses of visitors for your website.

By creating and updating your social media posts, getting likes and referrer traffic, you’re receiving more social signals, and get credit for higher ranking.

Promotion – By creating Business Page, posting promotional content, you can refer your audiences to generate leads, sales, and subscribe to your email list.



Social Media Networks


Facebook

Facebook is now becoming the dominate social media site that allow registered users to create profiles, upload photos and videos, send messages and keep in touch with friends.

A platform to find members who have common interest, you can easily “add friend” to extend your circle of friends.

You may create a business page to build around a specific niche to promote your product, it’s best for engaging with audiences, branding and promoting your products.

Majority of online marketers are using Facebook to promote their products, with free and paid traffic, such as Facebook Business Page and Facebook Ads.




Twitter

Twitter is a social networking service that enables users to send and read short 280 or less character messages called "tweets".

Registered users can read and post tweets, users access Twitter through the website interface, SMS, or mobile device app.

Get ready to tweets several times a day if you decided to join the community. It’s good for niche twittering, build relationship and gain inbound link sources for monetizing.



Pinterest

Pinterest is a free website which requires registration to use. You can upload, save, sort, and manage images as pins, through collections known as pin board.

You can browse the content of others on the main page, and then save individual pins to your own board by using the "Pin It" button, with Pin Board typically organized by a central topic or theme.

You can personalize your experience with Pinterest by pinning items, creating board, and interacting with other members.

This is another major referrer traffic source that can use to monetize.




Instagram

Instagram is a photo and video-sharing social networking service owned by Facebook.

It allows you to upload photos and videos to the service, which can be edited with various filters, and organized with tags and location information.

Your posts can be shared publicly or with pre-approved followers, browse other users' content by tags and locations, and view trending content.

You can "like" photos, and follow other users to add their content to a feed.

This is also become a major source of referrer traffic that marketers are driving from.



Linkedin

LinkedIn is a business-oriented social networking service; it is mainly used for professional networking.

It has great potential if you’re a professional, and want to expand your business network.


There are still many choices such as, Tumblr, Viber, WhatsApp. and so on… sure you can find some of these models suit your demand.

Social media marketing for now is an essential strategy to make money online, make your choice wisely, do it properly to progress your business to higher level.



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