On Page SEO - Improve Your
Search Engine Ranking

On page SEO is the crucial steps if you want your web page gain ranking on Search Engines.

It is the practice of publishing and marketing information in such a way to improve search engine understanding of your website content, score higher ranking, and finally easily get found by visitors through search engines.


Search Engine Statistic

At present there are 3 main search engines:

  • Google
  • Yahoo
  • Bing

These 3 search engines receive more than 95% of the total searches online.

Google alone receives over 63,000 searches per second on any given day, and dominates roughly 90% of the SE market.

Meaning you only have to focus on Google for SEO efforts to gain sufficient traffic for your website and promotions.

Believe it or not YouTube even receives more searches than Yahoo and Bing now!



Purposes of Search Engine

Search engines make money with advertising and they get people to perform searches by providing relevant results to their users.

Their main goal and efforts are providing the best results possible to visitors, so you need to make your pages and your website as relevant as possible.

There are several different On Page SEO factors that you can do to make your pages search engine friendly and more relevant for the search engines algorithm.



On Page SEO Practice

  • Keywords
  • Title tags
  • Meta tags
  • Header tags
  • Internal link structure
  • URL structure
  • Structure of content
  • Words length.


How to Find Keywords

First, you must think for your visitors - What problem does my product (or service) solve for my typical customer?

Utilize keyword research tools to find your ideal keywords before creating content. Also, with traffic analysis tools such as Google Analytics, you can understand how visitors find your website.

For example, which keywords score the highest to gain most traffic to your website, and which are the lowest, and yet to measure and improve.

You should also:

  • Consider related keywords
  • Remembers Plurals and Synonyms
  • Merged and Hyphenated Words
  • Misspelling Words
  • Add Keyword Modifiers


Keyword Research Tools


1.  Ubersuggest

Ubersuggest - A free and powerful keywords suggestion tool, just key in your keywords and getting results of all derivation in category and groups.


2.  Google Trends

Google Trends - Explore what the world is searching


3.  Keyword Tool

Keyword Tool Is the best alternative To Google Keyword Planner and other keyword research tools.



Title Tags

Title tags are the single most important On Page SEO and ranking factor out there.

  • <title>Your Keyword-Rich Title</title>
  • You should have the exact phrase you are trying to rank for.
  • The exact main keyword phrase should be at the very beginning. SE read left to right.
  • You should repeat the keyword phrase or a plural/singular version of it.

Keep in mind that singular and plural keyword phrases come up differently in the search engines.

For example: laptops and laptop produce totally different results. So you want both in your title tag.



Meta Tags or Description

Meta tags including the meta keywords and the meta description have a very minimal part of making you rank high in the search engines, BUT they should be used!

Your meta description is especially important because it is what the search engines will typically pull from in the search results.

You need to include your main keyword phrase for the page in there and a call to action.

The meta tags should be used very carefully, but it should only include the pages main keyword.



Header Tags

Header tags, after title tags are extremely important to your on page SEO.

In the HTML they look like this:

<h1>, <h2>, <h3>, <h4>, <h5>, and <h6>

For example, the <h1> typically generates the largest font so it is the most important one that the search engines look at.

The header tags act like headlines and sub-headlines on your web page, and should look natural.



Internal Link Structure

Your website should be easily spidered by the search engines.

Your internal links should be text-based links.

You need to use anchor text when you link into pages within your website. The keywords should be part of the link.

Use a sitemap and an RSS feed if possible.

The sitemap contains all of your links and web pages.

Sitemap links are all text-based URLs that basically helps the search engines spider and pick up all of your content all at once.

Your URLs or links should contain your main keywords in it.

Use the permalinks from Word Press to do this.

Name your HTML files in your web editor. Do this on your future links and pages.



Content Structure

Your articles on your site should contain your main keywords near the beginning of them.

Articles should be broken apart with the header tags in between.

You should try to include your main keyword once or twice in the first paragraph and place it anywhere that makes sense in the next paragraphs.

At the end of your article, again the keyword should be included.



SE Friendly Content

You should try to include your main keyword in the first and last paragraph of the article.

Don’t get caught up in keyword density with your articles, it should sound natural while reading.

Remember to write for humans and not for search engines, and the search engines will appreciate your content.

For each and every article, try your best to write an unique and relevant content according to the selected keyword.

You should only target 1 keyword phrase per article, and not for multiple keywords.

Remember that you should write at least 400 words for each article, and should continue to cover the whole topic for your article.



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So, with all this info, sure you’ll be able to practice your on page SEO to improve your webpage ranking.






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